About us

Let's get to know each other. Read about who we are and what we're working on.

A Culture of Innovation

Since Litetronics’ founding in 1970, we’ve been passionate about finding innovative ways to make lighting easier to install, better looking, longer lasting and more efficient. We think lighting should simply make sense and adapt to what your business really needs. We also continuously improve our products, support and delivery. And while some companies offer warranties that are longer than they’ve been in business — we’re proud of our decades of experience and reputation for world-class engineering and quality control.

Litetronics is here to give you more choices. More savings. More spaces people like to be in, whether they are at work, school or play. And dramatic energy efficiency that makes the world a better place, for all of us.

Our Executive Team

  • Robert C. Sorensen
  • Dan Sorensen
    Vice President – Sales
  • Bob Sorensen
    Vice President – Business Development
  • Bill Morreal
    Vice President – Marketing
  • Raghu Rao
    Vice President – Product Development
  • Kevin Krantz
    Corporate Counsel

Why choose Litetronics?

One of the industry’s most trusted sources of practical lighting innovation, Litetronics has been serving commercial, institutional, industrial, and retail businesses since 1970.  Manufacturing and marketing a full line of LED retrofit kits, LED high bay fixtures, and numerous other products that embody the concept of “Innovation Simplified,” energy professionals and end users alike have been benefitting from Litetronics’ high-performing, energy-saving lighting technology for over half a century.

  • Sustainable Solutions
    Our products help you reduce energy use and emissions, boost your bottom line and show your environmental stewardship. They cover the “triple bottom line”: an increasingly common accounting framework with social, environmental and financial components.
  • Experience and Ingenuity
    We bring decades of knowledge to solving problems, and we listen to what bothers you. We try to quickly find solutions that are meaningful, valuable, simple — even revolutionary.
  • Ideas Suited for You
    We help you avoid having to make broad market solutions work for your unique situation. We cater to specific needs, and we’ve developed entire product lines to address unique commercial applications. Whether it’s environmental protection for farms, economical fast-start lights for the Vegas strip or special ambiance for retailers, we go the extra yard.
  • Personalized Service
    Our system is set up to provide you with nearby distributors who understand your logistics needs and a network of warehouses, stocking distributors and sales support who can meet your needs in days — not months.
  • Performance You Can Trust
    Designed and quality controlled in the United States with the highest performing materials available. We pre-qualify each new introduction and inspect all orders — in the U.S. We proudly carry UL, Energy Star and DLC certifications, and our products are warrantied for your assurance.