Market Knowledge
Seeing accurate colors on merchandise is important to consumers. They want to be sure that they are buying navy pants, not black. They want to be sure that the mint green bath mat matches the color of the hand towels.
Many hotels have replaced inefficient incandescent light bulbs with energy-saving compact fluorescent light bulbs (CFLs) to increase profitability through reduced operating expenses and to increase their environmental stewardship. While this is certainly a great step in the right direction, some hotel operators have experienced a few guest complaints about the new light bulbs. Here’s a list of what to look for in a CFL to maximize energy savings and keep guests comfortable.
Fluorescent light bulbs are available in a variety of shades of white light. These color choices allow you to customize the mood of your restaurant. Read about the different color temperatures below to help you decide which color temperature is right for your restaurant.
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