Marketing Coordinator

Job Description:

Litetronics International, Inc is a privately held commercial lighting manufacturer based in Alsip, Ill.  Litetronics has an opening for a Marketing Coordinator, who will be responsible for planning, implementing, and monitoring the marketing communications tactical plans for the company.  Ideal candidate will hold a Bachelor’s degree in marketing/communications and have 1-3 years of work experience.  This position is expected to travel up to 25%. 

Requirements:

• Implement marketing communications, including branding, advertising, public relations, trade shows, seminars and events, collateral materials, analyst and market research, and Web site content.
• A strong communicator with excellent writing, editing, proofreading, and presentation skills. Must have experience writing B2B benefit-driven copy, news releases, and articles.
• Create and edit copy to produce newsletters, brochures, publications, marketing e-mails, letters, and other promotional materials 
• Write B2B e-mail blasts, direct mail, and other direct marketing activities.
• Write and produce product collateral materials—sell sheets, brochures, press releases.
• Communicate to sales force on all marketing initiatives and keep all marketing materials current and organized.
• Create copy for product sales presentations for new and existing products.
• Implement sales promotions.
• Draft and review Website content; maintain firm-wide Website.
• Identify, review, and implement social networking business development opportunities.
• Work with external vendors – public relations firms, marketing firms, etc. – as needed.
• Oversee trade show execution and event planning
• Write press releases and maintain active public relations campaign.  Track press exposure.
• Identify, create and coordinate PR opportunities with media and associations to increase market awareness for Litetronics via articles, interviews, Web postings, external speaking engagements, and sponsorship opportunities.
• Assist in the development of communications plans to build business
• Track and measure the results of all marketing tactics and programs.
• Work with sales team and the product management team to identify opportunities in the market.
• Conduct competitive market research and help develop sales strategies and marketing materials to combat competition

Overview:

We offer a comprehensive benefits package. Please send your resume directly to Resume@Litetronics.com. Refer to Job ID #1210MC. Please include salary requirements.

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